Rich and Troy

StartupNation's Business Owner's Toolkit is a fast-paced, entertaining, one-hour call-in radio program that provides advice and inspiration to small business owners and aspiring entrepreneurs. Advertisers seeking to reach this substantial audience of entrepreneurs and small business owners are attracted to the show's fresh and accessible attitude.

Business Owner's Toolkit is the country's hottest forum for the one-in-five Americans who already own a business and the two-thirds of Americans who say they want to start their own business. Each show invites business owner's to share their success with others and centers topic relevant to business owners.

Listeners tune in to hear a variety of features including insights gleaned from "Super Startups" - interviews that profile extraordinary success stories. During "Coach's Corner", listeners call in with their business dilemmas and hosts and guest experts dispense practical wisdom that can be put right to work.

Hosts Rich Sloan and Troy Janisch combine in-the-trenches wisdom with a genuine passion for business. They make business fun! Successful entrepreneurs themselves, their enthusiasm is contagious.

Rich Sloan, a small business expert, has been featured in The New York Times, the Wall Street Journal, Entrepreneur Magazine, the Chicago Tribune, CNN, MSNBC, FOX News and more. He is the co-author of an acclaimed how-to book for startups entitled, StartupNation: Open for Business (Doubleday, 2005).

Troy Janisch is publisher of the Business Owner's Toolkit, a website which offers more than 5,000 pages of free cost-cutting tips, step-by-step checklists, real-life case studies, startup advice, and business templates for small business owners and entrepreneurs.