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Toolkit 04-23-14 - The ABC's of Lead Generation Marketing:

David Scott, author of The New Rules of Lead Generation, explains how lead generation marketing works, how to craft your message and where to target that message. Scott also details the cost advantages of lead generation, how to tweak your strategy if it's not working well and why a diversified marketing approach is still the way to go.


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Toolkit 04-16-14 - Biz Lessons from Healthcare.gov Problems:

Appvance Performance Cloud CEO Kevin Surace explains how businesses can avoid the frustrations and brand damage suffered by healthcare.gov because of its disastrous web launch. Surace tells us how to keep major website or app developments on schedule and how to conduct thorough tests before granting access to the public. He also details how problems with your technology can cost you customers, particularly the younger ones, and whether it's better to miss a promised launch date than to debut a lousy program.


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Toolkit 04-09-14 - The Profit Power of Blogging:

Kenneth Darryl Brown, founder of eWeb2 Sales and Profits, explains how embracing blogging greatly expanded his connections and the number of his clients. Brown tells us why blogging is a good idea for business owners, how to figure out what to blog, who you're trying to reach and how to make sure they see it. However, he also stresses that blogging is still no substitute for the personal attention needed to satisfy prospective and existing customers.


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Toolkit 04-02-14 - The Small Biz Lady's 15 Lessons:

Small Biz Lady Melinda Emerson is sharing the 15 greatest lessons she has learned in 15 years of being America's number one small business expert. Emerson explains why consistency in everything business owners do is crucial, especially when it comes to handling problems. She also extols the value of being mentored and mentoring her employees. And she explains why personal touches like handwritten notes can make a big difference and why not dwelling on missed opportunities is a key to future success.


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Toolkit 03-26-14 - J.D. Power's Success Story:

Dave Power, founder of the internationally respected J.D. Power and Associates, tells us how his business grew from his kitchen table to the gold standard in automotve achievement. Power explains how his surveys elicited much more detail from customers then the automakers were getting themselves. He also discusses how customer feedback is more important than ever in the digital age. In our Top Takeaway for Your Small Business, John Duoba reveals how the government can help you get that elusive loan or credit needed to improve cash flow management.


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Toolkit 03-19-14 - How to Boost Weak Revenue:

Suzanne Evans, author of The Way You Do Anything is the Way You Do Everything, explains why a few simple changes to your approach to your business could greatly benefit your bottom line. Evans explains how focusing on getting one thing done is the key to getting a lot of things done, how keeping your emotions out of major decisions is vital to long-term success how being realistic is both good and bad. She also tells us why she believes businesses only fail because people quit. In our Top Takeaway for Your Small Business, John Duoba details how budgeting and cash flow management should help you determine which projects to undertake and which ones to skip.


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Toolkit 03-12-14 - The Seven Deadly Communications Sins:

Communications expert Skip Weisman explains the biggest mistakes business leaders and employees make in their daily interaction. From lack of specificity to discouraging feedback and from procrastination to not giving your full attention to the person speaking, Weisman tells us how damaging these habits can be and how they can be corrected. In our Top Takeaway for Your Small Business, John Duoba offers more tips on managing cash flow.


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Toolkit 03-05-14 -The ABC's of Rebranding:

Miller ingenuity CEO Steve Blue walks us through the tricky process of rebranding and explains how to update the name and image of your business without erasing its identity. In our Top Takeaway for Your Small Business, John Duoba offers tips on how to maintain a healthy cash flow for your business throughout the year.


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Toolkit 02-25-14 - Ditch the Pitch:

Ditch the Pitch author Steve Yastrow tells us why listening carefully to a potential or existing customer and engaging in a spontaneous conversation with them is far more productive than a rehearsed pitch. Yastrow offers tips on how to make conversations about clients instead of you and he discusses his six tips for mastering improvised persuasion. In our Top Takeaway for Your Small Business, John Duoba recaps the critical steps you can take to protect your business from natural disaster, theft and more.


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Toolkit 02-18-14 - A SEAL in the Shark Tank:

Retired Navy SEAL and FitDeck founder Phil Black tells the story of how he turned a series of college bets into a detailed fitness program. Black also describes his visit to ABC's Shark Tank and explains why he left without a deal. In our Top Takeaway for Your Small Business, John Duoba walks us through the basics of asset protection.


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Toolkit 02-11-14 - 8 Unbreakable Rules for Start-Up Success:

Sean Castrina, author of 8 Unbreakable Rules for Business Start-Up Success, offers terrific tips on how to get a successful business started at very little cost. Castrina tells us why service businesses can be very profitable and low-risk and what pitfalls we should avoid when starting any business. In our Top Takeaway for Your Small Business, John Duoba explains how establishing a formal business entity is vital for your long-term wealth preservation strategy.


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Toolkit 02-04-14 - People Tools:

People Tools author Alan C. Fox explains how your business can benefit from better communication, from listening to your employee or client without focusing on what you'll say next to determining whether yes means yes, no or maybe. Fox also tells us how focusing on the belt buckle is the best way to read other people and how to tell in the first interaction whether your message is working. In our Top Takeaway for Your Small Business, John Duoba details how business owners can put together a wealth creation and preservation plan.


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Toolkit 01-28-14 - Stop Talking, Start Communicating:

Stop Talking, Start Communicating author Geoffery Tumlin tells us how a few changes in how we interact with colleagues and clients can vastly improve our business relationships. Tumlin explains how to muzzle our inner Neanderthal, how to listen to others most effectively and how to deal with difficult personalities. In our Top Takeaway for Your Small Business, John Duoba tells us about new government rules for businesses in 2014 that could impact your bottom line.


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Toolkit 01-22-14 - Building Your Business with Facebook:

Dan Levy of Facebook explains how business owners can use the social media site to engage with existing customers and connect with new ones. Levy tells us to make your page stand out from the crowd, how to incorporate it into your busy schedule and how to handle customer feedback - especially the critical comments. In our Top Takeaway for Your Small Business, John Duoba details how to set goals for employee performance and how to measure them most effectively.


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Toolkit 1-14-14 - Do It! Marketing:

Do It! Marketing author David Newman says business owners need to realize that marketing and sales must be their top priorities. Newman also discusses the keys to effective marketing, the right and wrong ways to use social media and how to determine whether franchising might be right for you. In our "Top Takeaway for Your Small Business," John Duoba explains the tax duties business owners must complete by the end of January.


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